Social media has brought the whole world into one platform. This has made communication fast and easy. One of the best advantages of social media is that it has benefited the business organizations. Let’s look at some of its benefits.
- A business can fetch a lot of data about their target customers through social media. There are millions of uploads every day on Facebook, Twitter, Instagram etc. These data can convey a lot about likes and dislikes of customers and how they feel about a brand. This can give real-time feedback to the business owner and make better business decisions.
- Customers find it convenient to get connected to a business organization if it is active in social media. This can help a business to retain their customers and it increases brand loyalty. Thus, it is very important to be connected your customers on social platforms.
- An organization can promote his business, products or services on these platforms. Advertisements on social media are very common these days. It is comparatively very cheap and can target the right audience. For instance, if an ad is running on Facebook, customers can be targeted based on interests, behaviors, locations etc. How a Social ad is performing, can be measured and tracked very easily.
- These interactive platforms are the most effective way to increase sales and retain customers by providing customer service and interacting with them. There can be a lot of new business opportunities through social platforms.
- You can always provide customer support via social media. In fact, customers try to reach out the specific brand through social media to get a fast response and wants their queries to be addressed at the earliest.
- These public forums also help in getting higher search ranking. If there are more shares of your post, then there are high chances for Google’s search engine to show you at a higher rank.
- Businesses can keep track of their competitors by monitoring them on social platforms. This can be helpful in making various business strategies to lead in the market. It encourages business to improve its performance by delivering quality products and services.
- It has become very convenient for a business organization to convey any information to its customers within a very short span of time. One needs to just share it on their account on the social network.
- It is the best opportunity for a business owner to build a strong relationship with his customers. One can have a dialogue with his clients anytime directly and this helps to enrich relationships with the clients. A business can expand with the support of social media and engage with the target audience.
Nowadays, a lot of apparel businesses are primarily based on these social platforms. For instance, in a Facebook lot of such apparel business owners create their own page where they share details such as photo, size, price etc. of products that they want to sell. The potential customer who is willing to buy can simply comment below the post and place an order for the product. This makes it smooth and easy for both the customer and the seller to execute an order. In fact, if the customer has some doubts or confusions regarding the product, he can ask directly and will be addressed by the seller instantly. This saves a lot of time and energy. Same is the case with Instagram. Photos of products are shared by the seller with details. Interested people can approach directly and place an order immediately.
Another important medium is YouTube. It is a public forum that is used for sharing videos. It has billions of users who can upload videos, view, share or comment on other’s videos.
Nowadays, a lot of people endorse brands on YouTube and give product review to help customers to decide on purchasing stuff. Even it is a good medium for advertising your business. These days, there’s a culture of vloggers or YouTubers who are sometimes paid by companies to make videos and review their products or services. There is Google AdSense from which one can make money which depends on a number of views. This platform is very creative in nature.