ideo testimonials build trust, viewers like to see an actual user and hear what he or she have to say about the product. It is not like an advertisement where the product manufacturer comes through with the good points alone. One can see why the product is so good or bad and can make an informed decision about whether to buy it or not.
This is why it grabs the viewer’s attention; they get involved with the opinion expressed in the video testimonial. So, how should we make a video testimonial that will improve the market acceptance of our product? Here are some outlines to follow.
Do Not Openly Promote the Product
It is the best way to kill interest. Nobody wants to hear how good something is no matter whether it is true or not. They tend to think you made up the good things about your product and so they will be circumspect about buying it. Instead, use the testimonial from real users and the viewer becomes willing to take part in the discussion because that is what the video testimonial is. It invites viewers to voice their opinion and even send their reviews through SMS messages.
Change the Perspective
You are not going to keep using the same video for extended periods because this will make people bored with the product. Show the product from a new perspective and they will try to figure out what is different. Here are a few new angles you can use when you are starting.
Use quotes: Make a video showing people quoting the usefulness of the product from different perspectives. Like, a washing powder could remove dirt, smell nice, be cheap, and so on. Make it short and crisp and present 5-6 quotes at a time.
Use a storyline: This is another way to make the video testimonial. You can begin with the problems one faces such as getting clothes dirty, how difficult it is to make them clean using standard detergents, how the user discovers your brand, and how they feel after using it.
You can also make a family drama how children play and get the clothes dirty and why the detergent is so useful because it removes dirt effectively. The viewer becomes a user and a part of the storyline in their mind.
Use interviews: This is impactful because there is direct interaction and this raises interest in the viewer. They imagine that they are there taking the interview and this is always bound to increase interest in the product. Once people see the interview, they want to buy the product to see if their opinion of the product is right or wrong.
Ask Relevant Questions
Testimonial questions direct the narrative of the video. This is useful for maintaining interest and highlighting the important points about the product. Here are a few questions that you can use in the video.
a) Did you discover the product on your own?
The answer highlights the problems and the solution the product brings. Of course, they mention the product by name, but it is only a passing reference. The dialogue stresses more on the use of detergents and the ease of use. If some neighbor introduced it, what was the initial reaction and how did it work out.
b) Is the product solving any specific issue?
Here you need to highlight common problems everyone faces. It might be how harsh detergents spoil the clothes and things like that.
c) What feature about the product stands out?
Here you can talk about the general characteristics of all detergents and how the product is better and in what way it is so. By making a conversational type of message, you will impact readers who will remember it for a longer time. They will definitely remember it when they go shopping and that is important.
d) How long have you used this brand?
This is important because viewers will take a person seriously only if they have used the product a while. When they began to use the product must match with the product release in the market. It is important to check on the campaigns launched during the launch and match the data while making the video.
Do celebrity endorsement
While they shouldn’t promote the brand, they can give their support and say that they will stand by the brand. Most of the public go by what the stars use or like. But, when it is in the form of an advertisement, it loses its authenticity and falls flat on the ground. Follow the outlines for making a good video testimonial. Do not openly advertise for the brand.
Use Personal Details
This is the name of the dog or the place where the user works. If you get the wife to join in the conversation you will evoke more interest. Get the dog in the video and all dog lovers will be on your side. Include the place in your video by name and landmark and people will want to make their locality famous too. You will have people eager to make a video with your team to show off their place.
Be Sure to Use Proper Equipment
A video made with an inferior quality film will not strike the right chord with the viewer. Imagine making a black-and-white film and watching the people who take an interest in it. This will be very few as compared to the viewership when you use color film. In the same way, when you use superior cameras and proper lighting equipment, the quality of the video will improve and people will feel interested in it. You can hire professionals to do the shooting while you supply the goal of the video.
Business grows when people identify with your brand. To build the customer base, video testimonials help because people trust them more than they do the advertisements. Keep rotating your videos so that people do not see it for more than two or three weeks at the most. If they do, they will begin to pick holes in the product and it will destroy the credibility of the product.
Aleksi Halsas, CMO at Trustmary offers a customer and employee testimonials that create appealing content to engage the readers all around the world. To boost marketing and sales with high-quality video testimonials is the author’s keen desire.