If you have currently set up a business blog but don’t know what to write about this is the article for you. In this article, we will explain all of the ways which you can use to find ideas to write about.
More importantly, these blogs can be used to bring customers to your website.
Here are some of the ways you can use today to find out ways that you can create content that your potential customers will want to read.
Competitor check
Looking at what type of content your competitors are producing is a great way of seeing the type of content you should be producing too. If your local competitors aren’t producing content or the content isn’t of high quality you can broaden your horizons and look around the internet for other businesses in your niche that are smashing it.
Tyler owner of Firewall technical says that:
“Looking at what others are doing, along with industry blogs is a great way of putting content together that our customers want to read. Not only does it keep us up with the trends and the changes in the industry but it also keeps our customers informed.”
You can also use online tools such as SEMRush to look at the keywords that your competitors are ranking for to see if this is something you could write about too.
Ahrefs content explorer tool is another tool that can be used to find content ideas, it also gives you the data to show who has shared the type of posts and how popular that article is.
If you could find a popular article and create a better version of it then you could get the same people to share your article too.
Answer the public
If you are stuck and you can’t think of any ways of generating content ideas then answerthepublic.com is a great tool to use. All you have to do is enter the keywords that you want to write about and it will give you a tonne of suggestions back.
An example of this could be:
Keyword – IT Services
Content suggestions:
- What it services are in demand
- What it services can be outsourced
- How schools can benefit from managed IT services.
- 10 ways construction companies can use IT Services to lower their costs.
These suggestions above are usually frequently asked questions that your potential clients want to know about, therefor they would make a great addition to your blog.
Cost content
If you sell a service, people will want to know about the costs involved and when using search engines people will often search for this information before hiring a service provider.
Using the example above people may search for “how much does a managed IT service cost” or “How much does it cost to set up a VOIP phone”.
The reason why cost content is great to make is the people searching for this content are further down the buying cycle than others who may have just started their buying cycle.
If you can capture visitors’ attention at this point you can familiarise them with your brand and the more they become familiar with your brand the better chance will consider you when it comes to purchasing the service they need.
Comparison of style content
Comparison content is a great way of showing your brand off and what you do differently to your competitors. It’s also a great way of showing the different options your company may offer. This way you start to turn the conversation from should I hire this service to which part of the service works best for me.
Using the same example above you could create comparison content on “VOIP vs a normal business line”. This content would show the user the benefits of using both and any disadvantages of each. It’s important to be truthful too and not make the article biased for your benefit because readers can see through that and it will damage your companies credibility.
How-to content
How-to content is a great way of showing your clients that you’re not just in it for the money while it also gives you a chance to show off your expertise.
An accountant, for example, could show you how to reduce your inheritance tax which would show some of the things that can be done, while introducing a potential customer to your brand.
Some people may think if you show your readers how to do your service that they won’t hire you and will do it themselves, now this could happen, but most people will hire an expert to help them with their problems.
An advantage of creating how-to content is that you are trying to help people and others can appreciate that and they often share the content with their friends or family in a similar situation. This can bring you, additional clients, because the content does the hard work for you.
Conclusion
Writing for your business blog can be difficult and at times you can hit the wall and run out of ideas, but with the above methods, you should be able to generate more ideas than you can write.
