Digital Marketing Trends for 2021
Aside from the disarray in 2020, the year happened to be very incalculable. This means that while most of the envisioned trends before COVID-19 did happen, others never came to light. Many new factors reshaped the world of marketing.
ECommerce sales surged because people spent plenty of time on social media, and online conferencing became normal. This led to new patterns in the way that brands link with their customers. And our article covers the top 5 digital marketing trends for 2021. To learn more about these trends, keep reading.
Top Five Digital Marketing Trends for 2021
1. User-Generated Content Intensify the Customer Experience
Customer experience is precious. Customers are after satisfactory experiences with brands that are enjoyable and very easy. They want valid proof before moving further to buy from brands. Furthermore, they want some sort of reassurance because everyone likes to make the right decisions.
User-generated content passes all tests in the world of connective content. It does the following:
* It is both uplifting and relatable.
* It strengthens communities
* It helps brands to meet customers quickly.
* It enables brands to generate more content
* It helps brands to forge great connections with their customers.
* It provides social proof and will be a regular theme in 2021
2. Added Goodwill Missions from Brands
It is hard for customers to invest in a thing that they do not believe in and cannot fully trust. Why would a customer connect with a brand that they see as phony? For this reason, the connection will be perfect for brands that intend to remain trustworthy in 2021.
As a brand, you will need to search for better ways to thrive amid the storm. To achieve this, you want to be attuned to why you exist in the first place and for whom you built your brand to serve.
The world is not new to seeing brands do good things; however, in 2021, there will be more emphasis on goodwill. Last year, for instance, Hilton Hotels gave out free rooms to medical staff. 2021 will experience more of these.
3. The Significance of Sustainability
Over the years, there has been a shift in companies tilting towards sustainable futures. They do this via their packaging, systems, material that they use, or other things.
The search for a greener planet has never stopped, and consumers are looking out for brands that are conscious of the environment. Eighty-one percent of consumers think that brands should assist in the improvement of the environment.
Now more than ever, it will be great for brands to energize their sustainability in 2021.
4. Growth in Image and Voice Search
A higher number of consumers search through voice-activated tools. This might be since people have been kept at home with few opportunities for discussions. Maybe it is because voice-activated tools are a lot more readily available.
In 2021, however, voice search will not prevail alone. You should also anticipate other creative methods of searches to go over the rooftop, such as visual search.
Some platforms like Google Lens help consumers to search for anything they intend. For this reason, marketers will have to pay more attention to image alt-text for images, as well as sitemaps. Visuals will become very important in the world of SEO.
5. Inclusivity is Chief
In 2020, inclusivity became a huge focus. In the Black Lives Matter movement, inclusivity highlighted endemic matters that remained within different parts of the society.
A report by Accenture after a study shows that the cultural shift towards this factor impacts purchases. 41% of shoppers move away from retailers that do not show their opinions on diversity and identity. 29% are ready to change brands if they do not display sufficient diversity.
Brands who publicly show inclusivity will benefit and enjoy solid connections with their customers.
Conclusion
2020 was unpredictable, and it has pushed brands to think of better ways to build relationships with their customers. The lockdown caused many people to use the internet more often and spend a lot more time on online stores. This caused brand owners to look for ways to build human-centric mediums of connecting with their customers.
This has continued to some extent in 2021. And in this article, I have highlighted the top five digital marketing trends for 2021. I hope that my article has given you sufficient information.
Grace P. is a professional content writer at Monify Media who harbors her love for writing and crafting killer social media campaigns. She has worked with top-notch brands and magazines, which shows off her professionalism. When she’s not typing blog posts, you can find her lounging in her bed or enjoying burritos.
