One of the things that you should have on your website is a section for blog posts and other web content. Blog posts increase the credibility of your site to both search engines and customers. Having a blog means that you are a superior brand, among others, because you are imparting information and knowledge towards your customers.
Also, if other websites use your page as a backlink to their content, it increases your page’s reputation. This process is essential if you want to utilize Search Engine Optimization (SEO) and have your website on the top page of Google’s search results. Having a well-written blog does nothing but good to a webpage.
On the contrary, having blogs with abominable quality can bring more harm than good to your website. One sign of a blog that sucks is the incorrect spelling and grammatical errors in the article. These trivial manners should never be a problem for a professional writer. These errors can damage your reputation as a brand.
To lessen the grammatical errors and misspelled words on your website, hiring a copyreader helps. Having a writer who can know the circuits of the English language should also solve this problem. Another solution that you can do is to invest in grammar checkers available online such as Grammarly.
Grammatical errors and misspelled words can be easily corrected with the tools mentioned above. What’s more destructive to your webpage and brand is the shoddy content written on your page. Unlike technical errors, errors in context can only be corrected by experts in the subject the article is about.
It is proven that the human attention span today is one second shorter than that of a goldfish. With that being said, they will never read blogs that have huge blocks of texts as a paragraph. A writer should know where a paragraph should end. Understanding the usage of transition words is also necessary to keep readers reading.
Lousy web content does not also have a call-to-action after every blog. What happens after reading the article? Where can the reader contact you in case they want to do business with you? If you do not put the contact details of your company, the customer may visit another site to purchase the product they need or hire your services.
One reason why blogs are one of the ways companies utilize SEO is because of the keywords that you can use. A writer that does not put any effort into their craft may spam these keywords and put it in every sentence of the article. This action may be more harmful as Google’s algorithm may not recognize your page at the rankings.
Putting inappropriate hyperlinks in the article is not beneficial for your website. The pages that you should be backlinking are those who have low on backlinks or those with high traffic in terms of keyword usage. Having links can add more clicks to your previous web pages.
Perhaps a mortal sin that a website could have when it comes to writing and publishing blogs is inconsistency. Blog posts should either be done consistently. Publishing blogs with a span too far or too near to the previous one shows that your company has no consistent schedule.
If you are a writer, you should never do these things when writing a blog. If you are a business owner who has a website, you should check every article, so this mistake is not committed. Outsourcing is also an excellent way to ensure that the right way of writing web content is done.
If you want to know how to write better web content, you can check this infographic from King Kongtent.
