Inbound marketing created a tremendous buzz across the industry spectrum. It has become so popular that many entrepreneurs have started to believe that outbound is dead and abandoned the process altogether. Even startups refrain from trying in the first place, but it’s foolish for any organization to abandon outbound marketing altogether in favor of inbound marketing.
Inbound marketing basically focuses on publishing quality content that is relevant to the customers to attract inbound traffic towards the company and product naturally. On the contrary, outbound marketing has a more direct approach to customers.
Many businessmen and marketers completely switched to inbound marketing as plenty of customers these days have a short attention span, let alone despise being barraged with irrelevant and obtrusive ads. Most people are not willing to sit through a traditional sales pitch anymore, and many have come up with ways to avoid it. In addition, inbound marketing is a less expensive approach than outbound.
However, don’t write off this type of marketing yet. Find out if Outbound Marketing is the right fit for your business as this infographic by Landau Consulting shows everything you need to know about it.
