It can be really hard to get new clients when you are first starting with a web designing agency. How you go ahead in this business is dependent on the work that you do and the clients that you have. However, before you show them what you are worth you need to know how to start.
• Build a network with people you know
It is best if you first get started with people whom you know. Word of mouth is the best way to take hold and for that people need to have a reason to talk about your services. You could start by working for your family and friends since working for them gives you a start. Since they know you, you get an additional incentive to promote your services through them. Once you have served them you must have gathered not only a lot of experience but also many projects to your name. You now have your projects to show to your new clients. You can show the quality of your work to attract new clients to work with you. You could also start by offering a competitive pricing. Also, carve out a niche that will make it easier to attract new clients. If you are using any cutting edge technology or can show that you have a quick turnaround time then these may look very impressive to your prospective clients. Also, try to get some recommendations from high profile clients which will be an added advantage.
• Marketing in an old-fashioned way is popular and also successful.
Depending on what your target market is, you can reach many through the traditional ways of advertising. You could start by advertising in local directories, getting business cards printed or you may also consider printing flyers. Once you start with your marketing have these handy to give to clients. Try pounding the pavement, even though it may not look to be very appealing to most web designers. However, when you meet someone face to face or talk to them over the phone you can relate to them and so can they.
• Brief up on your online profile if you want to get more customers through online advertising.
People should be able to see and read about your business when they Google your online profile. You will have to work on this so that a photo from your last Christmas party is not the first thing that pops up when they Google your name. The ways in which you can increase your online presence is by setting up a business website and create a profile and a portfolio site. You may even ask your friends to link your site to their own and be ready to get interviewed for other sites. You may also promote yourself by writing a guest blog. You can also set up your profile on some social sites and in case you have a special niche then participate in relevant communities that are present online
• List yourself on a marketplace and register by showcasing what your skills are.
There are many freelance websites where you can directly bind and apply for jobs. Most of these websites let you land up on a job without paying any fee. There are others where you may have to pay a few to register; however, the quality of work is also better on such sites.
• You can look to attract clients by offering a deal.
Online advertising lets you target your ads with user data specifically like choosing the age, gender, location, and the occupation. In case there are discounts or deals that you are offering, then online ads are the best way to promote your business. Big brand names like Facebook and Google offer an excellent platform that gives you targeting options, but you may also wish to target other blogs and site which may be recommended if you work only for a special niche. Referral programs work wonders where you offer rewards to those who promote you. You give an extra bit of incentive to those who refer you to family and friends and thus help grow your business.
