We do know what business is!! It is a commercial activity which involves people and products. When an organisation has products created, they need people to sell to and to reach to proper buyers, they need a team of good players who can bring good customers, and this team is the marketing and sales team.
Marketing and sales team have a huge responsibility of making a company. When you are into business, creating products isn’t enough, you must sell them, you must make it reach the public, and only then people will recognise your organisation as an option and a brand. So, even before you think of opening up a new venture, please plan a correct strategy for marketing and sales.
This team becomes the face of the business. They are the one who represents the business to outside public. So choosing and forming this team should be done carefully and smart. We need people who can think about others perceptions and bring out ways to become a choice of a customer. They need to be creative and wise enough to think out of the box for the business they are associated with!
Why is Marketing important to business?
The answer is simple, yet complicated at the same time. Marketing brings in customers to the business venture. Marketing is done differently in each organisation and each region. It varies the strategies they use based on the business they are doing. For example, if they are creating products for direct public use, like some basic daily essentials, then their targets are simple public. What if their products are for internal company uses of different segments, like a software firm, a hardware firm, which are needed in bits and parts, but very much essential? How do you find your customers and keep up the business going?
That’s the most difficult part. Not just getting business is important, you must keep it up. If finding customers is a great deal, then retaining them is another. You can’t make someone blindly trust you and your organisation or easily fool them. Here we tell you the different marketing strategies which you may try and find success. Even before heading to the strategy, let’s see how to go about with marketing.
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. – John Rampton
Steps in creating a marketing strategy:
Be sure about your buyer/customer/audience:
This is the basic step you must know. Find your buyers, genuine ones. Their complete details should be at your fingertips, only with this, you can move forward in marketing.
Read your consumers’ mind, think in their lines:
The second important task in business is to always think about your customers’ needs, put yourself in their shoes and realise what would you do. How would a customer think about your product? What is expected of you?
Create a Marketing strategy based on your consumers:
Now, go ahead and fix a plan of marketing, one strategy that you think will work. When you pass the above 2 correctly, surely you would never fail here.
Check yourself, recheck and change if needed:
The last step is to assess and weigh you. If you are going in the right path, nothing to worry, think about ways to expand. If not, think where you went wrong and change or modify the plan.
Now let’s see few of the marketing strategies that already exist.
Cause Marketing:
This is one type of marketing available, where an organisation or business links its product to a social cause. For example, many businesses promote and support many social causes like supporting child education and charity. So when you buy their products, they promise of supporting these good causes in turn. This has proved to be a hit among many types of business ventures.
Advertising through social media:
Another common mode of marketing is advertising through the most common modes like TV, and radio, you can choose this option if your products are for common public and mass people. The Internet is another social media which is highly effective today. So choose a mode which you feel will create a space for you.
Marketing through word of mouth:
This way of marketing, sometimes effective, sometimes tend to spoil your business, because each one use of a product is different and their perception to varies. So when you spread the word, be careful about how you say and the type of consumers you choose.
Other few types are relationship Marketing, Stealth marketing, and Transactional marketing.
When it comes to business, marketing is more important than anything. Marketing and sales have the major responsible roles of a business. The first step to success is in believing in yourself! Every person in the business should believe that his/her contribution is essential for the betterment of the organisation. If you are into small business, you must believe that you can achieve, no matter how many competitors come your way.
We believe that for many of you, your business is the heart and soul. And for few others, it is the breadwinner. Whatever may be the reason, you can climb up the ladder only if your business shows up some improvement. We believe that your time and money are worth to be protected.
When you are investing in a business, it surely needs to pay back.
