s it becomes more and more relevant for online businesses to network with each other to improve the quality of their services as well as the quality and efficiency of their marketing practices, the organization is more important than ever.
The best online businesses are always the most organized. This is an indisputable fact, and even the most inexperienced layperson can tell how successful online business is just by how organized it is.
This fact is even more relevant when it comes to online businesses coming together with the intention of expansion. Nothing will hurt a business’s credibility more than disorganization, and one look at the combined businesses that are disorganized will prove that.
What organization proves
Combined businesses that are well organized prove a number of things to anyone who seeks what they offer. No matter what the business offers, if it is organized then it will be trusted.
The first thing it proves is how serious they take their trade. Disorganized online businesses do not look like they are taking their craft seriously. In most cases, they look like they are experimenting.
Effectiveness is another thing that the organization proves. When everything is run well in an online business, the consumer knows that the business not only takes itself seriously but also at least appears like they are effective and efficient in their practices.
Because humans are visual creatures, they do not see this in disorganized online businesses, no matter how *good* the business is. This is why disorganization is the one thing that will hurt sales. This goes double for online businesses that have chosen to network with other online businesses.
Signs of an organized online business
Online businesses are quickly becoming some of the easiest and most popular businesses to begin, operate, and network with. Because of this, it is very easy to see commonalities in any given online business. We’ll explore a few of these now.
The first thing that all well organized possess is very easily understandable websites that are easy to navigate. Whether these are general company websites, landing pages, brochure pages, or sales pages, it is very easy to navigate them all and it is very predictable to know which links and buttons do.
Another sign of a well organized online business has to do with their advertising and sales copy. While ads and sales copy are very necessary for an online business, they cannot just be thrown together.
It is crucial for an online business to advertise their products on their web pages. But it is not acceptable for these ads to be all over the place. The best online businesses have usually 1 to 3 ads for the things they sell in the corner, top, or bottom of their web pages. Again, these should be easy to find.
Believe it or not, sales copy should also be organized. Sales copy should not look boring. After all, it does need to look like it was not just thrown together. The spacing should be consistent, even if the sales copy switches back and forth between smaller and larger fonts.
One thing that can be done to improve the organization is to invest in software that will organize most of the aspects of your business for you instead of relying on employees or contractors for you. When things are automated, they are much easier to micromanage, and staying organized will be much easier.
What happens when a highly organized online business and a disorganized online business collaborate?
The purpose of collaboration in any given online business is to combine brands to massively increase marketing ventures, this way every business involved acquires more leads and sales. That is the only true purpose of any kind of collaboration.
When any of these businesses is disorganized in any way, it puts into danger the legitimacy of all businesses involved in the collaboration. This is because when one business networks or collaborates with others, each business involved is now seen as one business.
Therefore, if one business is disorganized, all of the businesses involved are disorganized by simple association. This is a major reason why we are not seeing a lot of online businesses come together and form networks.
Any online business owner who is even remotely interested in working with another online business needs to understand that the organization is one of the most important things to think about.
Before making the decision to attempt to network or partner up with any other online business, determine in a decisive manner if your business is organized and check on the other ones to see if they are organized as well.
Marie Erhart is a Success Manager at FieldPulse, creators of field service software that lets you run your entire contracting business from a single app. She works with contractors to help them grow their business using best practices.