Sometimes, in spite of spending on good marketing ideas and promotions, you are unable to boost your business. What could be the reason in such a scenario? Either your product is not that good or there is some problem with your marketing ideas. To make your marketing ideas work, you might need to bring in some alterations, some newer concepts and even tweak the older ones a bit.
Here are 8 Business text message marketing ideas that small agencies can use:
- You can Conduct or Sponsor some Sports Events
Sports events are a great way to grab eyeballs, promote and advertise your brand and also meet other potential clients or business owners. Such sports events are always on the lookout for such companies willing to sponsor and promote their brand.
For Example, Cricket tournaments can be sponsored by your company, wherein you get the opportunity makes the players wear a t-shirt with your brand print. You can also hang your banners everywhere near the ground. Such marketing ideas create an impact on the audience and those who are interested in your brand will connect automatically.
- Conduct an Online Contest
As everyone is hooked to the online world today, it would be a clever decision to host an exciting contest online for all those who love spending time on their smartphones. You can conduct simple quizzes and share contest updates. You can, this way, engage your audience, create a sense of excitement. You can even announce exciting prices to generate greater interest.
For Example, Photo contests are usually hosted by many brands on Facebook or Instagram. You can conduct quirky photo contests like ‘ Best Mother and Son Pic’ and so on. Recipients will get attracted by your prize and will be encouraged to share their pics. This will create your brand presence and the impact of your brand on the person’s mind for a very long time.
- Send Text Promotions
If you to keep it simple and effective, then text promotions by the bay of SMS or MMS are very good too. These short and sweet messages give a constant reminder to the recipient about your brand. You can send targeted clients and customers and also attach your landing page links or promotional offers links in these SMS.
For Example, Dominoes lures its customers by sending exciting promotional offers and coupon codes on weekends and sometimes even in mid-week, via text messages.
- Create a Customer Referral Program
This is one of the best ways to boost your customers and clientele. When you develop a customer referral program and let your customers know about the attractive discounts and offers they can enjoy bringing referrals, you gain many new customers very quickly. Your old customers, obviously want to enjoy benefits and hence recommend your brand to their friends and relatives.
For Example, Certain gyms offer discount packages for couples and hence many people are more inclined towards going with their partners. This gets them a good discount and gets the gym more clients.
- Develop Business Cards
This is one of the earliest ways to market your business. If you manage to create your business cards with a unique design or a different paper or font, you can grab eyeballs.
For example, Garage Culture used cotton paper stock to make their business cards, an idea which certainly clicked with the audiences and goes them more clients instantly.
- Conduct Customer Satisfaction Surveys
Surveys are great ways to know where your brand stands in the market and how to do people like your products. Conduct an online survey or send it on SMS or Facebook. You can sum up the average reviews to know if your brand needs improvisation or not. To make it more exciting, you can even announce a winning amount for one lucky customer.
For Example, Titan Eye Plus sends a customer satisfaction survey SMS message and on Email and request their customers to fill in the one-minute form.
- Make your Loyal Customers Feel Privileged
You can do that by conducting a special event for all your loyal customers such as hosting a small informal get-together or give them free services on their birthdays.
For Example, Audi holds special events for loyal and old customers once a year, where everyone can meet each other and feel a part of the Audi family.
- Send Text Messages to More Local Contacts
When you want to boost your business, you will have to let more people know about your products and you can do that by getting a list of leads from all those who have ever visited your website or store and sending them promotional SMS messages.
For Example: Attract customers by announcing the ‘First Time Purchase Special Discount Coupon’ so that more people will want to try your products at least once.
All these are great ideas for small businesses Text message boost their sales.
About the author:
I am Susan Raj, Marketing Head of TXTImpact provides Text Messaging products for marketing and support customers to increase your client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.