The Proposal Writing – a challenge for every business
(From your English tutor & the business person)
REDEFINE YOUR UNDERSTANDING OF A TOPIC SENTENCE
Your Topic Sentence is your very first paragraph.
Your very first paragraph is your Topic Sentence.
Your very first paragraph and your Topic Sentence need to only be two sentences, maximum.
Forget what your English instructors said. You are composing a business document, not a term paper.
This becomes much more important in Proposal Writing. That’s where you show to the readers or critics that your Proposal will far surpass their expectations. That Topic Sentence has five tasks to carry out.
The Topic Sentence should:
- Present your understanding of your customer’s objectives
- Produce interest in your method to their needs
- Develop a favourable working relationship
- Narrow the scope of the job
- Act as an Executive Summary
If you can effectively finish the first four tasks of a Topic Sentence, you instantly achieve the fifth job. By reading your Topic Sentence, your readers will choose if they are going to check out the remainder of the file, pass it to somebody more carefully lined up with the job, or decline it as not able to satisfy their requirements.
Proposal composing uses Topic Sentences in three parts
- Transmittal Letter (When required)
- Executive Summary
- Paragraphs presenting new areas
If you can produce an effective Topic Sentence using one sentence, do so.
Now that your Topic Sentence has your readers hooked, you now carry on to the Body of the proposal.
The Body of a proposal consists of the details your readers or critics wish to see. Here, they anticipate information, graphics, and descriptions. Your second paragraph would then rationally follow the claim you made in your Topic Sentence.
NO PARAGRAPH YOU EVER WRITE SHOULD EXCEED FIVE SENTENCES.
You might have 10 sentences worth of info.
Your readers emotionally and unconsciously do not want them.
The white area offers.
Your job is to take the essential info in those 10 sentences and skinny it down to no greater than 5 sentences. Keep in mind, the Paragraph Police will be viewing. Have a Look at Proposify – the ultimate proposal machine.