Consumer spending on St. Patrick’s Day goes through the roof and can mean big business for small businesses if leveraged appropriately. To help you boost sales on St. Patrick’s Day, check out the infographic below from Coupon Chief!
St. Patrick’s Day Consumer Spending Statistics
In the United States, 57 percent plan to celebrate St. Patrick’s Day in March.
- Adults ages 18 to 34 are most likely to celebrate St. Patrick’s Day.
- The average celebrator will spend around $40 on St. Patrick’s Day.
- 30 percent of Americans plan to make a special dinner for St. Patrick’s Day.
- 152.5 percent more beer than usual is sold on St. Patrick’s Day.
- 13 million glasses of Guinness beer are sold worldwide on St. Patrick’s Day.
- Around 80 percent of Americans plan to wear green on St. Patrick’s Day.
With this kind of purchasing power driving consumers on St. Patty’s Day, it’s important for small businesses to approach the holiday strategically. There are plenty of ways to capitalize on small holidays like St. Patrick’s Day using promotional and marketing strategies. Here are a few ideas to get you started.
Build St. Patrick’s Day Into Your Social Calendar
Begin scheduling St. Patrick’s Day into your content calendar, especially for social platforms like Instagram and Facebook. By posting holiday-themed content before St. Patrick’s Day, you’ll help build excitement and get your followers engaged in upcoming sales and promotions. You can also include St. Patty’s Day content on March 17 –– try a “Leprechaun takeover” on your Snapchat account and include some mischievous antics to entertain followers!
Celebrate the Celebrators
Around 80 percent of Americans plan to wear green on St. Patrick’s Day. Leverage this statistic by offering coupons or discounts to any customers in your shop who wear green on March 17! You’ll boost sales and help customers feel valued at the same time. For even more sales, be sure to advertise this promotion before St. Patrick’s Day so your customers know to wear green!
Hide Four-Leafed Clovers
Trader Joe’s fans know that every store hides a cute plush animal for kids to find while their parent’s shop. Observant little ones are awarded a prize for their sharp eyes. Steal this strategy for St. Patrick’s Day by hiding four-leafed clovers (you can print these out online) around your store. Post a sign at the entrance notifying customers of the lucky scavenger hunt and reward those who spot one with a small discount on their purchase.
Have a Contest for Lucky Customers
A raffle or competition is a great way to increase customer engagement with your brand. Restaurants could hold a cabbage-eating contest, or bookstores could host a “green book” scavenger hunt. No matter what your contest involves, be sure to encourage customers to interact with your brand on St. Patrick’s Day!
Host a Trivia Session
Trivia sessions hosted via social media are another great way to build engagement. Whether you ask questions via Snapchat or Instagram, Irish-themed trivia questions are a fun way for customers to get to know your brand.
Discount Seasonal Products
Every customer loves a good discount, but they can be great for small business owners, too. Markdown seasonal products to clear out your inventory and make room for the next round of products on your shelves!