f you’re a creative manager at a company, you’ve likely experienced a lack of inspiration and motivation. Whether it’s writer’s block, lack of creative vision, or the inability to get motivated to start a project, you’ve probably been frustrated that you can’t produce the work that you want to.
These creative droughts are normal in any role — however, it’s important to ensure that they don’t hinder productivity and your business’s bottom line. If you, as a creative content producer or a creative manager, notice any dip in creativity or productivity, it’s important to address the issue right away before it grows into a problem.
When searching for creative inspiration, it’s a good idea to look at other successful creatives who had to overcome obstacles, self-doubt, and failure. Oftentimes they’ll share their wisdom that can be applied to any creative field. Use these lessons to reignite your creative flame. If they could overcome hardship, so can you.
From actors to painters to poets, the world has an endless collection of legendary creatives, both living and passed. Architects, in particular, make great creative role models. From their stellar project management skills to their ability to juggle multiple projects at once, architects are the perfect blend of the creative powerhouse and professional innovator.
Take Zaha Hadid, for example. One of Zaha’s most famous buildings is the Heydar Aliyev Center in Azerbaijan. She said, “There are 360 degrees, so why to stick to one?” While this can be taken literally in relation to angles of architectural structures, this can also be applied to creative work. Think outside of the box, question the status quo, and don’t be afraid to deviate when you’re in a creative rut.
Another great example of an inspirational architect is César Pelli, who designed the Petronas Towers in Malaysia. He once said, “The desire to reach for the sky runs very deep in the human psyche.” Creatives can take this to mean that ambition is innate in all of us — so don’t set limits on your career goals or business growth.
David Chipperfield, who designed the Neues Museum in Germany, said: “The difference between good and bad architecture is the time you spend on it.” This is particularly wise for those just starting out in their career. Oftentimes, new creatives will need to put in the extra hours to gain the experience needed to truly excel. Good things take time, after all.
Eileen Gray, who is famous for her brick screens, said: “To create, one must first question everything.” She teaches us that it’s okay to doubt, to wonder, and to push the boundaries on what is accepted as normal. Before you start a project at work, ask yourself: is this the best and most efficient way to go about this?
These are just a few pieces of wisdom from a small handful of creative professionals. For more wisdom from famous architects all around the globe — from Chicago to Berlin — check out the visual below. It offers creative advice from 11 architects and key takeaways that any creative work can apply to their day-to-day jobs.