Today there is been an increase in the popularity of the visual arts. There are more and more people who want to express their ideas, feelings, and emotions with videos the problem is that there are so many things we must consider before thinking about making a video.
Social networks have been given to the video big importance. Through videos not only regular people can express their opinion because videos also can be used by the corporation to explain to their public who they are and the way that they work.
In this way, as a corporation, we have to be at the forefront and adjust to how the clients are consuming the products they want. Because probably the product or service that your corporation makes is not the only one in the market. For this reason, you must translate and adapt to how you talk with the public.
There are too many ways to call the attention of the public you want to consume your product, but the best and creative way to get their attention is through video production. Today, almost every corporation has a website to promote their company, and this is the perfect place to the public the videos that explain a little better what is your corporation and what is their objective.
The big problem is that video production is not as easy as it seems. There are so many programs to edit the videos, ones more complex than others. Besides, you have to think about the content you want to transmit to the audience because sometimes in the creative process we lose the objective of the video, and we finish with a video that does not represent the idea what we want.
Maybe you think that the best for your corporation is to contract some experts in digital marketing and video production, but you must remember that this can represent huge and expensive spending for your company. The experts in video production can give you budgets for the video of your company of big sums of money.
But, if you think it well, video production to your company does not have to be expensive. With a reasonable amount of money, you can offer all your clients an amazing video that helps them to understand more about your company, and make them trust in the quality of your service. The most important is to call the attention of the audience to convert them into potential consumers of your product.
Make a difference between your corporation and the competition corporation is in your hands. All you have to do is follow the advice we present you here to make the video production of your company look like was made by professionals.
Keep the eye on the objective.
Make a video is not as hard as people think. Produce a video is almost like produce another kind of content, but there are one or two things that make that video production has some particular qualities.
You maybe feel scared because video production is something new for your corporation, but you do not have to feel afraid, it is time to keep the eye on the objective you want to reach. It does not matter which is the objective of your corporation video, the most important is that follow the SMART rules.
The SMART rules to video production are a simple way to resume the features that you must follow to choose the objective of your video. SMART means: Specific, Measurable, Achievable, Relevant, and Time-bound.
Every time you are going to produces a video for your corporation you must be specific because if your message is diffuse and understandable, the users are not going to know what exactly the corporation is offering and therefore they are not going to buy your product or service.
Also, the video has to be measurable, that it means that your objective can be quantified, for example for the number of views of likes. Of course, you cannot forget to make your video achievable because you can dream with put a pink unicorn in your video, but we must be honest, it is a mythic creature, so it is impossible to bring it to life.
You must remember that the content of your video has to be relevant, that is to say, the content of the video has to have a relation with the product or service that your company is offering. Finally, the time-bound is crucial because a video too much longer is going to bore your audience and they are not going to look the entire video and you will have wasted your time.
Dedicate time to meet the audience.
The success of your video depends on how much the audience understands it. For this reason, you have to dedicate enough time to meet the audience you are addressing. You need to know what are their likes and dislikes.
To meet the audience, you must research to learn about the people you want to catch. For example, if your corporation dedicates to the child, you have to search what children like best right now, and not only to children, you must catch the attention of the parents too. Because although the product is made for children, the children do not buy the product, the parents are in charge of what children can consume or not.
For this reason, it is too much important that you take the time to know everything about the audience you want to catch. You cannot believe you already know the audience because maybe the problem you think they have does not exist. In this sense, the content of your video is going to be centered on a problem that they don’t identify with, and all the effort of the video production is going to be lost.
This is why the content of your video is going to determine the success and impact that your video may or may not have. Think it well, organize your ideas, keep clear your objective, and follow our advice and the video production of your company is going to blow everyone’s mind. For more information feel free to have a chat with us [email protected]
Benjamin Teo, at SCM Asia offers video production to visual content creation on different platforms for the world of digital contents, commercials, promotional based in Kuala Lumpur and Selangor.