The digital world is a highly competitive arena. Consumers and businesses flock to the internet for a variety of reasons. In fact, the average American spends their entire week online according to USC Annenberg’s Digital Future Report. And now, the advent of mobile devices has made a constant connection even more convenient. Everything can be obtained in a matter of seconds from the answer to “how to know if you’re drunk” to purchasing naming rights to someone’s child.
The internet is saturated precisely because of this insanely high number of users online. It’s filled to the brim with an endless stream of bits and bytes in the form of thousands of ads, social media features, emails, and promotional videos. And as mobile devices provide more convenience, consumers have grown savvier, pickier, and wiser to the latest gimmicks.
When it comes to technology, the digital world has also become more dynamic. Thought leaders in marketing are expecting huge shifts to take place in the digital landscape thanks to the arrival of several cutting edge technologies.
Augmented reality and artificial intelligence, for example, are already seeing adoption in fields like advertising and customer service. Notable changes are taking place. Early adopters have found that through these new features, the rules of engagement between brands and users have begun evolving on a fundamental scale. And with even more futuristic tech to come, an abundance of rewarding and lucrative opportunities await.
It’s not all just rosy forecasts and exciting progressions for this year, however. The fast pace with which change is taking place translates to a shorter learning curve and very small margins for error. To give your brand a solid start, our friends at SERPwatch have put together the visually engaging, thought-provoking infographic below. Read on and arm yourself with the sharpest digital marketing strategies for successful campaigns this 2019.
